Latest Case Study

Stein Sperling
Attorneys At Law

Stein Sperling, one of Maryland's most respectable law firms, came to Moiré looking for help to promote the confidence and connections that they are known and respected for by clients, employees and competitors in the market.

Stein Sperling’s new brand included a new logo and tagline, new identity suite and marketing collateral templates, which culminated in the launch of the firm’s new website and mobile site.

WORK

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  • ProSearch Strategies, Inc. came to Moiré with one goal in mind, distinguish itself from other e-Discovery providers by becoming a vital, strategic partner with its core client base-in-house corporate counsel.

    ProSearch Strategies

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  • Nixon Peabody, LLP, a "Global 100" law firm, wanted to highlight their banner year in both a creative and relevant way. The firm approached Moiré to design and produce their 2009 Annual Report "One Step Ahead", an award-winning publication.

    Nixon Peabody

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  • Arcanum's brand reflects the firm's understanding that trusted counsel and accurate intelligence make the crucial difference between success and failure in the global marketplace, and help turn risk into reward.

    Arcanum

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  • To engage and inform clients and prospects about the firm's Energy and Global Transactions practice area, Moiré developed a unique quarterly and annual "hybrid" publication: part newsletter, part deal sheet, part annual report.

    Akin Gump

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  • To reflect the caliber of the law firm of Paul, Weiss, Rifkind, Wharton & Garrison LLP and its audience, Moiré transformed Paul, Weiss' alumni newsletter into a sleek, sophisticated magazine.

    Paul, Weiss

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  • Veris Consulting LLC, anational forensic accounting and financial consulting firm, turned to Moiré to revamp its brand and express its core personality: innovative thinkers committed to solving client challenges.

    Veris Consulting

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  • In an effort to strengthen VSB' s relationship with its students, faculty and alumni, Villanova School of Business (VSB) approached Moiré to redesign and produce its award-winning magazine, Villanova Business.

    Villanova Business

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  • RIA Novosti (RIAN) is a Russian news agency approached Moiré to design and develop a new logo, an educational website and companion mobi site, as well as developing robust and relevant content.

    The Arctic

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  • Babcock Partners is a Louisiana-based litigation law firm and its refocused brand and redesigned website, with companion mobi site, represents the dynamic culture of the firm, as well as the client-focused nature of how they conduct business.

    Babcock Partners

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ABOUT

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  • about
  • who
  • clients
  • contact

About Moiré Marketing Partners

Since 2001, we've helped professional service firms get ahead and get noticed. We understand your industry and the challenges you face. Don't just take our word for it, find out for yourself. Call us and "see how we listen."

  • Jeff
    Roberts

    President

  • Jeffrey
    Morgan

    Principal

  • Jeremy
    Hoders

    Director of Client Services

  • Sean
    Leenaerts

    Senior Brand Strategist

  • Lilli
    Ceaser

    Account Executive

  • Previous
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Clients

  • Akin, Gump, Strauss, Hauer & Feld LLP
  • Association of Community College Trustees
  • Babcock Partners LLC
  • Baker & McKenzie LLP
  • CourtExpress
  • Cushman & Wakefield
  • DLA Piper LLP
  • Direct Selling Association
  • Fenwick & West LLP
  • FTI Consulting
  • Grant Thornton LLP
  • Holland + Knight LLP
  • Johnson Lambert & Co. LLP
  • LawMedia Group
  • Lewis Brisbois Bisgaard & Smith, LLP
  • Mihaly, McPherson, Signorelli LLC
  • MorganFranklin
  • NALP - Association for Legal Professionals
  • Niles, Barton & Wilmer, LLP
  • Nixon Peabody LLP
  • PCIA - Wireless Infrastructure Association
  • Paul, Weiss, Rifkind, Wharton & Garrison LLP
  • ProSearch Strategies, Inc.
  • RJI Capital Corporation
  • Stein, Sperling, Bennett, De Jong, Driscoll & Greenfeig, PC
  • Steptoe & Johnson LLP
  • Steven H. Snyder & Associates
  • The Ferguson Group
  • Updata Capital
  • Veris Consulting LLC
  • Villanova School of Business
  • Wicks Group PLLC
  • Wiley Rein LLP
  • Winston & Strawn LLP
  • Yukevich Calfo & Cavanaugh
  • Zozik Consulting

Contact

WASHINGTON, DC
1710 Rhode Island Ave. NW
8th Floor
Washington, DC 20036
202.822.0100

LONG BEACH, CA
4161 Annapolis Road
Lakewood, CA 90712
562.425.7600

EXPERTISE

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  • expertise
  • capabilites
  • blog
STRATEGIC GUIDANCE

Whether launching your new website or plotting our next lunch meeting, we take a strategic approach to everything we do. Our marketing plans map out where you need to go and how to get there. We combine research methodologies to give you a clear picture of current market perceptions, for improvement and opportunities for growth.

TARGETED DESIGN

Looking good only gets you so far. Stunning collateral that also aligns with your core business goals? That's a bullseye. From your letterhead to your home page—and for everything in between–Moiré delivers design solutions that hit their targets.

MEASURABLE RESULTS

Even in the best economic climate, you need to gauge–not guess–the value of your marketing investment. At Moiré, we believe it is important to know your objectives in order to evaluate the success of your marketing campaign. We call that ROO or return on objective. Once we identify your objectives, we use a mix of performance and metrics reporting tools to monitor and assess your brand and track brand impressions, media hits and downloads of website materials and analyze web traffic. The findings empower you to isolate high-performing initiatives and recalibrate your efforts if necessary.

Capabilites

BRAND STRATEGY

  • Brand Assessment & Monitoring
  • Positioning & Messaging
  • Logos & Identity Systems
  • Brand Standards & Guidelines
  • Naming & Tagline Development
  • Marketing Audits
  • Internal Branding
  • DIGITAL MARKETING

  • Web Design & Development
  • Information Architecture
  • Mobile Sites & Apps
  • Intranets
  • Social Media Strategy
  • Search Engine Optimization & Marketing
  • Recruiting & Alumni Sites
  • E-newsletters & Alerts
  • Hosting & Maintenance
  • Web Analytics

PRINT COMMUNICATIONS

  • Firm Brochures
  • Practice & Service Area Brochures
  • Annual reports
  • Magazines
  • Newsletters
  • Advertising
  • Media Planning & Buying
  • Invitations, Events & Announcements
  • Proposal & Pitch Systems
  • Tradeshow Booths & Support Materials

Blog

Websites: Owner vs. User
April 5, 2012
A Brand Doesn't Just Happen
April 3, 2012
Do you still scan QR codes?
March 6, 2012
A lesson firms can learn from Super Bowl advertising
January 31, 2012
Play it again Sam
December 21, 2011
Your partners are your clients
November 8, 2011
Could Siri break up your client relationships?
November 1, 2011
Success by committee
October 25, 2011
Are you the wind or the flag?
October 4, 2011
Back to school: Marketing planning
September 27, 2011