Moiré Marketing Partners partnered with Atkinson, Andelson, Loya, Ruud & Romo, one of California's leading law firms representing both private and public sector clients, on its new brand which included a the launch of the firm's new website, firm video, blogs and mobile website.
Moiré began by revisiting the firm’s brand and conducting a number of interviews with key stakeholders. The research and analysis compiled from the market, the firm’s competitors and the interviews served as the brand platform from which all brand expressions and creative would be developed. Moiré’s focus was to show how AALRR represents both private and public sector clients as highly trusted advisors.
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ProSearch Strategies, Inc. came to Moiré with one goal in mind, distinguish itself from other e-Discovery providers by becoming a vital, strategic partner with its core client base-in-house corporate counsel.
ProSearch Strategies
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Nixon Peabody, LLP, a "Global 100" law firm, wanted to highlight their banner year in both a creative and relevant way. The firm approached Moiré to design and produce their 2009 Annual Report "One Step Ahead", an award-winning publication.
Nixon Peabody
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Arcanum's brand reflects the firm's understanding that trusted counsel and accurate intelligence make the crucial difference between success and failure in the global marketplace, and help turn risk into reward.
Arcanum
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To engage and inform clients and prospects about the firm's Energy and Global Transactions practice area, Moiré developed a unique quarterly and annual "hybrid" publication: part newsletter, part deal sheet, part annual report.
Akin Gump
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To reflect the caliber of the law firm of Paul, Weiss, Rifkind, Wharton & Garrison LLP and its audience, Moiré transformed Paul, Weiss' alumni newsletter into a sleek, sophisticated magazine.
Paul, Weiss
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Veris Consulting LLC, anational forensic accounting and financial consulting firm, turned to Moiré to revamp its brand and express its core personality: innovative thinkers committed to solving client challenges.
Veris Consulting
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In an effort to strengthen VSB' s relationship with its students, faculty and alumni, Villanova School of Business (VSB) approached Moiré to redesign and produce its award-winning magazine, Villanova Business.
Villanova Business
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RIA Novosti (RIAN) is a Russian news agency approached Moiré to design and develop a new logo, an educational website and companion mobi site, as well as developing robust and relevant content.
The Arctic
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Babcock Partners is a Louisiana-based litigation law firm and its refocused brand and redesigned website, with companion mobi site, represents the dynamic culture of the firm, as well as the client-focused nature of how they conduct business.
Babcock Partners
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About Moiré Marketing Partners
Since 2001, we've helped professional service firms get ahead and get noticed. We understand your industry and the challenges you face. Don't just take our word for it, find out for yourself. Call us and "see how we listen."
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Jeff
RobertsPartner &
Creative Director
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Jim
GarzionePartner
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Jeffrey
MorganPrincipal
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Jeremy
HodersDirector of Client Services
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Sean
LeenaertsDirector of Brand Development
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Kimberly
VanAccount Manager
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Lilli
CeaserAccount Executive
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Dallas
GotschallDesign Director
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Pat
KelleySenior Art Director
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Marlyn
BrownSenior Designer
Clients
- Akin, Gump, Strauss, Hauer & Feld LLP
- Association of Community College Trustees
- Baker & McKenzie LLP
- Cushman & Wakefield
- DLA Piper LLP
- Direct Selling Association
- Fenwick & West LLP
- Freeborn & Peters
- FTI Consulting
- Grant Thornton LLP
- George Mason University
- George Washington University
- Holland + Knight LLP
- Johnson Lambert & Co. LLP
- Kobre & Kim LLP
- Laureate Education
- Lewis Brisbois Bisgaard & Smith, LLP
- MorganFranklin
- Niles, Barton & Wilmer, LLP
- Nixon Peabody LLP
- Paul, Weiss, Rifkind, Wharton & Garrison LLP
- ProSearch Strategies, Inc.
- RJI Capital Corporation
- Scivantage
- Stein, Sperling, Bennett, De Jong, Driscoll PC
- Steptoe & Johnson LLP
- The Ferguson Group
- Veris Consulting LLC
- Villanova School of Business
- Walden University
- Wiley Rein LLP
- Winston & Strawn LLP
- Yukevich Calfo & Cavanaugh
Whether launching your new website or plotting our next lunch meeting, we take a strategic approach to everything we do. Our marketing plans map out where you need to go and how to get there. We combine research methodologies to give you a clear picture of current market perceptions, for improvement and opportunities for growth.
Looking good only gets you so far. Stunning collateral that also aligns with your core business goals? That's a bullseye. From your letterhead to your home page—and for everything in between–Moiré delivers design solutions that hit their targets.
Even in the best economic climate, you need to gauge–not guess–the value of your marketing investment. At Moiré, we believe it is important to know your objectives in order to evaluate the success of your marketing campaign. We call that ROO or return on objective. Once we identify your objectives, we use a mix of performance and metrics reporting tools to monitor and assess your brand and track brand impressions, media hits and downloads of website materials and analyze web traffic. The findings empower you to isolate high-performing initiatives and recalibrate your efforts if necessary.
Capabilites
BRAND STRATEGY
- Brand Assessment & Monitoring
- Positioning & Messaging
- Logos & Identity Systems
- Brand Standards & Guidelines
- Naming & Tagline Development
- Marketing Audits
- Internal Branding
DIGITAL MARKETING
- Web Design & Development
- Information Architecture
- Mobile Sites & Apps
- Intranets
- Social Media Strategy
- Search Engine Optimization & Marketing
- Recruiting & Alumni Sites
- E-newsletters & Alerts
- Hosting & Maintenance
- Web Analytics
PRINT COMMUNICATIONS
- Firm Brochures
- Practice & Service Area Brochures
- Annual reports
- Magazines
- Newsletters
- Advertising
- Media Planning & Buying
- Invitations, Events & Announcements
- Proposal & Pitch Systems
- Tradeshow Booths & Support Materials
